Hartwell Plc is bringing forward proposals to unlock a major regeneration opportunity at a key gateway into the creative quarter of Digbeth in Birmingham.
A public consultation has been launched to offer the local community an opportunity to comment on the plans.
Digbeth has become a thriving and vibrant part of Birmingham, with the potential for even further growth into a unique global centre for company start-ups, creativity, crafts and arts, innovative high-tech businesses, television and film industry, and social enterprises in the coming years – with the BBC’s multi-million-pound commitment to the area and the Smithfield Masterplan a sign of this intent.
Located at the heart of Digbeth, the plans for Phoenix Yard respond to this ambition by transforming an outdated and under-utilised brownfield site to deliver a major mixed-use scheme.
The £100m proposals seek to respond to Digbeth’s recognised potential and its ongoing transformation into a thriving and vibrant creative quarter by delivering a mixed-use scheme with the potential to accommodate employment opportunities, media and education space, new homes, retail uses, and high-quality landscaping, as part of another significant investment into the area.
The proposals for this new Digbeth mixed-use scheme have been sensitively developed to pay homage to the site’s industrial history as an ironworks, reflected in name – Phoenix Yard – and through thoughtful and careful design.
This has been combined with ambitious sustainability targets including BREEAM ‘Excellent’, WELL, WiredScore Platinum, SmartScore certifications and a Biodiversity Net Gain aimed for across the site.
By re-imagining this outdated and under-utilised industrial site, the plans will create a new active destination which is built with Digbeth’s bright future in mind.
Following extensive and positive pre-application discussions with Birmingham City Council, we are keen to hear the views of the local community on the proposals.
A public consultation is now open and will close on 31st March 2025. Comments on the proposals can be submitted via the Have Your Say page.
We are keen to hear the views of the local community on the proposals. If you would like to leave your feedback, please use the Have Your Say form to provide your comments...
